Pathology of Sport Associations in Physical Education Administration of Ministry of Science, Research and Technology
Hosein
Poorsoltani Zarandi
استادیار، دانشگاه پیام نور استان البرز
author
Hosein
Zareian
استادیار پژوهشگاه تربیت بدنی و علوم ورزشی
author
Esmat
Taherkhani
کارشناس ارشد، دانشگاه خوارزمی
author
text
article
2016
per
The Purpose of the present study was pathology of sport associations in Physical Education Administration of Ministry of Science, Research and Technology. This study is a qualitative research which conducted through half-structured interviews for data gathering. Grounded theory approach was implied to determine research scheme, selecting participants and gathering data, arranging data, analyzing and theory making. Sampling method was snowball approach which 38 people were determined according to theoretical saturation. Statistical samples included past and current managers of physical education administration, all the current staff of this department and administers of sport associations. According to the results of interviews was identified 64 signs in the open coding. Then in the axial coding Were classified 14 Components which were independency of sport associations, sport structure, research and education, budgeting, human resource, facilities, student desire for sport, annual planning for associations, categorizing universities, university sport, organizational interactions and guidelines, qualification, expectation from sport associations, monitoring and control. According to the findings, the most important factor that could be the core factor was independency of sport associations. Then in selective coding, with respect to the components identified, the general theory proposed, Appointed strengthen of situation of sport associations and refer them in development and progress of sports in Iran's university sport. Eventually is proposed to maintain independence, Student Sports Association under the supervision of the Physical Education Department of the Ministry of Science, Research and Technology and coordinated by Student Sports Federation to the survival of the organization and operation pay.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
17
36
https://res.ssrc.ac.ir/article_844_51ecb0dcbfd7ef30be9bdc2daf4aeb48.pdf
dx.doi.org/10.22089/res.2016.844
The Role of Marketing Mix on Purchase Behavior of Sport Management Professor
Hosein
Abdolmaleki
عضو هیات علمی دانشکده تربیت بدنی و علوم ورزشی، واحد کرج، دانشگاه آزاد اسلامی، کرج، ایران*
author
Zahra Sadat
Mirza Zadeh
استادیار مدیریت ورزشی، دانشگاه فردوسی مشهد
author
Ebrahim
Alidoust Ghahfarokhi
استادیار مدیریت ورزشی، دانشگاه تهران
author
text
article
2016
per
One common aspect of all human beings, regardless of education level, income level, location and so on, is that they are consumers. The key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. So aim of this study was to investigate the role of mix marketing on sports consumer behavior. This research was survey- descriptive. The study population were included all sports management faculty members in the country. The sampling method was random. Based on the PASS statistical software, research sample size was determined in the range of 84 to 154 people. Data collection instrument was a questionnaire consisting of 38 questions. The validity of questionnaire was content and constructs validity. Reliability of questionnaire according to Cronbach alpha was 0.87. In order to data analyzing was used structural equation modeling and analytic hierarchy process (AHP). The results showed that mix marketing have a significant positive effect on sports consumer behavior. Also social factors prioritize results showed that product with the relative weight of 0.281 is the most important component of mix marketing and then are located service quality (0.221), price (0.175), place (0.108), promotion (.0108) and brand character (0.108). In this study found companies to gain competitive advantage should have be given to customers and meet their needs (better than competitors). In addition, customers buy products with different trends that should be considered in formulating marketing strategies.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
37
54
https://res.ssrc.ac.ir/article_845_ea99fc246a8d723e6cf266a1cf105860.pdf
dx.doi.org/10.22089/res.2016.845
Comparison Study to the Factors Affecting on Institutionalization of Sport Among Students
(Case Study of Ferdowsi University of Mashhad)
Mahdi
Talebpour
دانشیار مدیریت ورزشی، دانشگاه فردوسی مشهد
author
Mohammad Ali
Sahebkaran
دانشجوی دکتری مدیریت ورزشی / دانشگاه فردوسی مشهد
author
Muhammad
Mosala Nejad
دانشجوی دکتری مدیریت ورزشی/ دانشگاه فردوسی مشهد
author
Mojtaba
Rajabi
دانشجوی دکتری مدیریت ورزشی / دانشگاه فردوسی مشهد
author
text
article
2016
per
The purpose of this study was to comparison study to the factors affecting on institutionalization of sport among students. This research is an empirical descriptive survey. The population of this study consisted of all the students attending Ferdowsi University of Mashhad (24078 students). Using Cochran Formula and an alpha level of 0.05, 380 students were selected as the sample of the study. Jami's questionnaire (2015) including economic, social, cultural, managerial, infrastructural, and motivational factors and also sports places was used to gather the data of the study. The content validity and reliability of the questionnaire were confirmed by experts and also the mean internal reliability for the five factors included in the questionnaire was 0.812. Descriptive statistics (percentage, mean, standard deviation, normal probability curve) and inferential statistics (Including one sample t test and repeated measure and Bonferroni post-hoc) were used to analyze the data. The results showed that all the five factors mentioned before are effective for the institutionalization of sport among the students and the authorities should pay attention to such factors.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
55
70
https://res.ssrc.ac.ir/article_850_a2d82498fad06980de6dc19641f1aa8f.pdf
dx.doi.org/10.22089/res.2016.850
Iranian Elite Athlete’s Lifestyles (Providing a Grounded Theory)
Ehsan
Mohamadi Torkamani
Phd Student of Sport Managment, College of Farabi-Tehran University
author
Qodratullah
Bagheri
Assistant Professor of Sport Management, College of Farabi-Tehran University
author
Hasan
Zarei Matin
Professor of Organizational Behavior, College of Farabi-Tehran University
author
Hossein
Moeini
Assistant Professor of Business Management, Hazrate Masoumeh University
author
Hossein
Khanifar
Professor of Management, College of Farabi-Tehran University
author
text
article
2016
per
Today, elite athlete’s lifestyle is at the center of public attention. The goal of this qualitative study reproduces the concept of Iranian elite athlete’s lifestyles by using Glaserian Approach of Grounded Theory to be done. Glaserian Approach wants to discover main concern of participants and basic social process to solve it. For this purpose, 19 experts aware of the Iranian athletes’ lifestyle selected by targeted and snowball for depth unstructured interviews and the data simultaneously analyzed by using a set of open, theoretical, selective coding and memos. The validity and reliability of research were evaluated with confirmation of findings by four participants. The results showed that the main concern of participants was “lack of professional in Iranian athlete’s life, the core category of study was “Professional Thinking” and the basic social process was “moving towards Professionalism”. Emotional Competencies, Life Visions, Financial Literacy, Responsibility, Consumption, Leisure, Personal Issues and Religious Behaviors were determined other categories of lifestyle that are affected by professional thinking. The categories of basic social process classified in three levels of macro, meso and micro that can fix the main concern of participants over time. Overall, elite athlete lifestyle is a guide for action in sport and non-sport issue of life. The findings can be applied for examine different aspects of elite athletes’ lifestyle such as effective factors and objective components.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
71
96
https://res.ssrc.ac.ir/article_846_db7cb91ede601e2b9096f44eb80124b5.pdf
dx.doi.org/10.22089/res.2016.846
Assessment of Customers’ Perception and Expectation of University’s Sports Facilities Service Quality using SERVQUAL Model
(Case study: Azarbaijan Shahid Madani University)
Rasoul
Faraji
Azarbaijan Shahid Madani University
author
Mahdi
Bashiri
استادیار مدیریت ورزشی دانشگاه شهید مدنی آذربایجان
author
Yousef
Yavari
استادیار مدیریت ورزشی دانشگاه شهید مدنی آذربایجان
author
Farhad
Khoshnevis
کارشناس ارشد دانشگاه شهید مدنی آذربایجان
author
text
article
2016
per
Analysis of service quality enables management not only to prevent quality decline but also allocate the limited financial resources to more important areas. Therefore, the aim of this study was to investigate the quality of services in the Sports facilities of Azerbaijan Shahid Madani University using SERVQUAL model. This survey was descriptive which 327 users of the university facility (students, staff and teachers) participated in it as sample. Data were collected using 22-items SERVQUAL questionnaire that measures five dimensions of service quality (Tangibles, reliability, responsiveness, assurance and empathy) in perception and expectation sections. Analyzing using statistical tests of Wilcoxon and Friedman indicated that in the perception section (existing situation), Assurance dimension (4.59±1.38) was at the best situation followed by responsiveness, reliability, empathy and tangibles in order of priority. In the expectation section, also, Assurance dimension (6.15±0.98) was in first rank of responders’ emphasis. After that the dimensions of empathy, responsiveness, reliability and tangibles, were highlighted respectively. Moreover, the results showed that there are negative significant gaps between existing and desired situations in all five dimensions of service quality of the university’s sport facilities (P<0.05). Maximum negative quality gap (-2.00) were observed in empathy and the minimum (-1.88) were in assurance dimensions. Negative quality gaps in all dimensions seems to be a demonstration of some problems in quality of the university’s sport facilities’ services and needs to pay attention in order to remove barriers and improve the services. Improving identified weak points in present research can be followed by users’ satisfaction, return and finally increasing in their sport participation.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
97
114
https://res.ssrc.ac.ir/article_847_f0a76c7379366edeb005fb10bdfe5230.pdf
dx.doi.org/10.22089/res.2016.847
Processes of Exercise Behavior Change in Students: Cognitive or Behavioral?
Hesam
Ramezanzade
Assistant Professor in Damghan University
author
text
article
2016
per
This study investigates Processes of Exercise Behavior Change on the basis of famous Trans theoretical model (Prochaska et al, 1986). The number of 292 students (144 boys and 148 girls) were selected by multi-stage clustered. Then, they completed Stages of Exercise Behavior Change (SEBC) (Cardinal, 1997, and Processes of change (Nigg, 2001) questionnaires. For data analysis, ANOVA and Multiple Discriminant Function Analysis tests were used. The results showed that in behavioral processes (no cognitive) there was significant difference between SEBC (P<0.05). Results showed there was significant different between SEBC in Stimulus Control, Counter Conditioning and Helping Relationships variables (behavioral processes) (P<0.05). Multiple Discriminates Analysis showed that and behavioral processes are significant predictive for SEBC. The results of this research emphasis on important role of environmental sensitivity about individual physical activity, existence behavioral alternatives for undesirable behavior (lack of exercise) and Create an environment with many exercises stimulus and also present ways to change the current status people.
Research on Educational Sport
Sport Sciences Research Institute
2538-2721
4
v.
11
no.
2016
115
134
https://res.ssrc.ac.ir/article_848_086e250737966f2949d858cd179dfef4.pdf
dx.doi.org/10.22089/res.2016.848