Research on Educational Sport

Analysis of effective factors on marketing development in student sport

Document Type : Research Paper

Authors

abbas kamalvand 1
mostafa afshari 2

1 M.Sc. Sport Management, Danesh alborz university, Qazvin, Iran

2 Sport management department, Sport management research center, Sport Science Research Institute, Tehran, Iran

https://doi.org/10.22089/res.2019.7171.1637
Abstract
The purpose of this study was to investigate and analyze the factors affecting the development of marketing in students' sports. The systematic qualitative research method was conducted using semi-structured interviews. The research community comprised all the officials, directors, assistants and leading teachers of Tehran sport. The sampling method was purposeful, which in total, the researcher achieved theoretical saturation with 13 interviews. Findings of the research indicated that in track of Elli causes as up people student and basing student sport for islomic republic of Iran, in track of Contextual conditions motivation causes and development barriers and interferer conditin human and managment causes was important causes. Base of results, first we need to increase the knowledge and knowledge for the development of sports schools and to assess the status quo and challenges in order to be able to The second step reduces the constraints and increases the motivators by identifying and analyzing the strengths and weaknesses, and opportunities and challenges. It also contributed to the implementation of sports schools by presenting and employing solutions such as economic, social, human and managerial factors. When sports, especially at such a level, are faced with marketing development, capital will also enter this part of the sport, and so it will be possible to boost student sport.

Keywords

Student sports
Sports competitions
Marketing development
Income generation

Main Subjects

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  • Receive Date 05 March 2019
  • Revise Date 13 November 2019
  • Accept Date 03 December 2019

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