The purpose of this study was to provide a background model for developing the productivity of sports management graduates as individual productivity. This research is in the category of mixed research (qualitative-quantitative) in terms of applied purpose and in terms of collection method. The statistical population of this study consisted of experts in the field of sports management in the field of university, implementation and graduates of sports management. For qualitative sampling, purposive sampling method was used and sampling continued until the theoretical saturation limit, based on 15 interviews were conducted. In the quantitative section, 465 graduates were selected by simple random sampling. By analyzing the interviews in the open coding stage, 93 concepts or initial codes were identified. Then, in the axial coding stage, considering the semantic similarity of the identified concepts, 15 sub-categories and 2 main categories including internal and external factors were formed and its validity and reliability were confirmed in a quantitative part. According to the formed categories, the individual productivity of graduates in the field of sports management is subject to the negative and positive effects of internal and external factors. The results of this study showed that the development of productivity of graduates in the field of sports management is not accidental and productivity can be expected for graduates in this field when its propulsion in both external and internal dimensions is considered.