Document Type : Research Paper

Authors

1 Strategic management in sports organizations. Faculty of Humanities. Jahrom University.jahrom. iran

2 Motor Behavior of Physical Education, Faculty of Educational Sciences and Psychology, Yazd University, Yazd, Iran

3 Assistant Professor of Sports Management. Faculty of Humanities. Jahrom University. jahrom. iran

Abstract

Physical education and school sports is a category that has a special place in any society and its role in the flourishing of different talents of individuals and subsequently strengthening and increasing the physical and mental capacities of individuals is undeniable. The purpose of this study was to analyze the discourse of sports principals in the field of school sports. The research was descriptive in nature and with a qualitative approach and discourse analysis of lectures review and interviews of 30 senior managers in the field of sports and youth and its coding in the last year and a half from March 2020 to September 2021 was examined. The data from the interviews and lectures of the managers were classified into three stages of open, axial, and selective coding and 20 concepts and 7 categories: body and soul health, capacity building, complementary and extracurricular activities, development of sports requirements, government assistance, thematic processing and division of social work. It seems that the common discourse in the field of school sports, especially in all three parts of input, process and output, is focused on improving the physical and mental condition of students. Schools must also strive for social and cultural development in order to better achieve the lofty goals of a healthy student.

Keywords

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