Research on Educational Sport

Modeling revenue generation of university sports in Iran

Document Type : Research Paper

Authors

1 PHD student of Sports Management of University of Tabriz

2 uni tabriz

3 Tabriz University

Abstract
The purpose of the current research was to present a model and examine the factors affecting the revenue generation of university sports. This research was applied, quantitative and field type, which was conducted using a researcher-made questionnaire. The statistical population of the research was managers and physical education experts of the country's state universities and higher education institutions affiliated to the Ministry of Science, from among them, 300 people were selected by simple random as the research sample. The data collection tool was a researcher-made questionnaire, and to analyze the data, the statistical method of structural equation modeling and its special type, confirmatory factor analysis was used in smartpls 3.1.1 software. The results showed that the research model has a suitable fit. Also, the causal factors have a positive and significant effect on revenue generating mechanisms (p=0.000; t=65.678); revenue generating mechanisms (p=0.000; t=4.692), governing platforms (p=0.000; t=2.782) and intervening factors (p=0.000; t=9.270) positive impact and there was a significant effect on the strategies and the strategies also had a positive and significant effect on the revenue -generating consequences of university sports (p=0.000; t=145.497). Therefore, identifying and improving factors affecting the revenue generation of university sports can lead to the development of university sports.

Keywords

Main Subjects

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Research on Educational Sport
Volume 11, Issue 32
October 2024
Pages 205-218

  • Receive Date 26 April 2023
  • Revise Date 21 August 2023
  • Accept Date 02 September 2023

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