Document Type : Research Paper
Authors
1
PhD of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
2
Professor of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
3
PhD Candidate of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran
Abstract
Ethical behavior in any society is a symbol of culture, lifestyle, social acceptance, and law-abidingness of the individuals in that society. In the meantime, universities, as dynamic and student-centered environments with high ethnic, linguistic, and cultural diversity, play an important role in institutionalizing ethics. The present study was conducted using a qualitative and content analysis method with the aim of identifying factors affecting the ethical behavior of physical education students in the university environment. The statistical population of the study included fourteen experts and experts related to the subject who were selected through purposive and snowball sampling. The data were analyzed using MAXQDA 2024 software, and during three coding stages (open, sub-theme, and main theme), 146 open codes, 15 sub-themes, and 5 main themes were extracted. The main themes include the role of the university, the role of professors and officials, environmental behavior, support, and individual characteristics. The results showed that students' ethical behavior is not limited to individual characteristics, but external factors such as the role of the family, the behavior of university officials, the quality of services provided, and the impact of virtual environments also play a significant role. Accordingly, designing and compiling a code of ethics, culture building, and behavioral modeling in the university environment can play an important role in strengthening ethical behaviors among students. This research emphasizes the need for a multidimensional view of student ethics.
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