Document Type : Research Paper


1 Ph. D of Sport Management, University of Tehran

2 Associate Professor of Sport Management, University of Tehran


The purpose of this study was to designing a strategy map of physical education and sports activities in ministry of education by synthesis of Balance ScoreCard and Interpretive Structural Modeling. Research method was descriptive survey and applied. The population consisted of 14 office managers and experts in physical education and sports activities office in ministry of education. To designing a strategy mapwas used methods of Interpretive Structural Modeling (ISM) and Balance ScoreCard (BSC). Strategic goals were determined in strategic council meeting and was set in the matrix in the form of a questionnaire, then was given to research samples. The final model showed relationship between strategic goals in five levels and four perspectives: growth and learning, processes, productivity and social development. The designing this map is facilitators to implementing strategies to achieving development of physical literacy and active and healthy lifestyles in the student.


1. Castelli, D. M., Centeio, E. E., Beighle, A. E., Carson, R. L., & Nicksic, H. M. (2014). Physical literacy and comprehensive school physical activity programs. Preventive medicine, 66, 95-100.
2. Grant, R. M. (2015). Contemporary Strategy Analysis 9e Text Only. John Wiley & Sons.
3. Hamidi, M., & Vahdani, M. (2016). Performance management in sport organizations, BamdadKetab Press, Tehran, 227-66. (Persian)
4. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. Routledge. 704.
5. Kaplan R., & Norton D. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes, Harvard Business School Press.
6. Kaplan R., & Norton D. (2008). Execution premium, Harvard Business School Press.
7. Kaplan, R., & Norton, D. P. (2015). Balanced Scorecard Success: The Kaplan-Norton Collection (4 Books). Harvard Business Review Press.
8. Keshavarz, L (2009). Establishing applicable strategy model of national Olympic committee (NOC) by BSC approach, Ph. D thesis in sport management, faculty of physical education and sport sciences, 145-90. (Persian)
9. Malone, D. W. (2014). An introduction to the application of interpretive structural modeling. Proceedings of the IEEE, 63(3), 397-404.
10. Nezhadsajadi, S. (2012). Developing a Strategy Implementation Pattern and Designing a Strategy Map for Tehran Municipality Sport Organization by Balanced Scorecard, Ph. D thesis in sport management, faculty of physical education and sport sciences,165-90. (Persian)
11. Olia, m. S., mirghafoori, s. H., & shahvazian, s. (2011), conducting strategic map of organization with the use of ism. Journal of searches of business administration 2(4), 92-106.
12. Peters, G. (2014). The Big Idea: Balanced Scorecards. Business Strategy Review, 25(1), 68-9.
13. Quesado, P. R., Aibar-Guzmán, B., & Rodrigues, L. L. (2016). Extrinsic and intrinsic factors in the Balanced Scorecard adoption: An empirical study in Portuguese organizations. European Journal of Management and Business Economics, 25(2), 47-55.
14. Rodríguez Bolívar, M. P., López Hernández, A. M., & Ortiz Rodríguez, D. (2010). Implementing the balanced scorecard in public sector agencies: An experience in municipal sport services.
15. Rosenberg Hansen, J., & Ferlie, E. (2014). Applying strategic management theories in public sector organizations: Developing a typology. Public Management Review, (ahead-of-print), 1-19.
16. The theoretical foundations of fundamental change in the system of formal Basic education in Islamic Republic of Iran. (2011). education ministry of Islamic Republic of Iran, 350-465. (Persian)
17. Wu, H. Y. (2012). Constructing a strategy map for banking institutions with key performance indicators of the balanced scorecard. Evaluation and Program Planning, 35(3), 303-20.
18. Yüksel, H., & Coşkun, A. (2013). Strategy focused schools: an implementation of the balanced scorecard in provision of educational services. Procedia-Social and Behavioral Sciences, 106, 2450-9.
19. Vahdani, M. (2016). Achievement active and health life style using with development of physical literacy, Varzesh va Arzesh journal, 175, 21. (Persian)