The Effect of University Brand Authenticity on Students' Desire to Participate in University Sports: the Mediating role of University Brand Equity

Volume 12, Issue 36, September 2024, Pages 137-158

https://doi.org/10.22089/res.2024.16366.2492

vahid sharafi; Mohamad Taban

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Effects of Selected Marketing Mix Elements on Brand Equity in the Sport Apparel Industry from Perspective of Students and Graduates Physical Education and Sports Science (Case Study: Valid Sports Brands

Volume 3, Issue 8, June 2015, Pages 53-73

Rasoul Azadi; Bahram Yousefi; Hossein Eydi

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