Document Type : Research Paper
Authors
1 Phd of Sport Managment, College of Farabi-Tehran University
2 M.sc Student of strategic management of Sport Organization, PNU south Tehran
3 Professor of Management, College of Farabi-Tehran University
Abstract
The purpose of this study was to identification and comparison of values and sport experiences between Iranian generations. This study was mixed method and compilation of phenomenological methods, thematic analysis in qualitative and quantitative methods. The thematic analysis of 35 sources identified sports values framework, which was approved by a semi-structured interview with ten experts. Phenomenological interviews were conducted with 40 citizens from four different generations to analyze the differences in sport experiences, which were sampled in this section purposefully and accessible and completed with theoretical saturation. Also, statistical population for analyzing the value differences was all citizens of Tehran, which 384 of them were selected from four generations by stratified random sampling and completed a researcher-made questionnaire based on the results of the thematic analysis. The results showed that there are six groups of Profit-making, Social, Aesthetic, Gender, Health and Global values in the field of sport. There is a significant difference between the generations in profit-making, aesthetic, gender and health values, but there was no significant difference in social and universal values between the four generations. Also, Iranian citizens have experience five categories from sport experience including superior physics, superior spirit, distinction, superior social status, and negative experiences that these experiences were in two broad categories of individual and social experiences. Generally, the positive experiences of sport in the third and fourth generations and negative experiences of it in the first and second generations were more significant.
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