Research on Educational Sport

Designing a Personal Branding Model for the Teachers of Physical Education in Iran

Document Type : Research Paper

Authors

1 Ph.D. student in Sports Management, Ferdowsi University of Mashhad, Iran

2 . Associate Professor in Sports Management, Ferdowsi University of Mashhad, Iran

3 Assistant Professor in Sports Management, Ferdowsi University of Mashhad, Iran

Abstract
In the document of the fundamental transformation of education, the teacher is mentioned as a guiding, reliable, and insightful role model, and the most effective element in fulfilling the missions of the education system. The aim of the present study was to design a personal brand model for the teachers of physical education in Iran and identify its effective components. This study is a qualitative research based on Glaser's Grounded Theory. The statistical population included experts in the field of physical education and some well-known and experienced teachers. In this study, semi-structured in-depth interviews were used to collect data, using purposive and snowball sampling methods to reach theoretical saturation. The study’s results led to the identification of 62 codes, 12 categories, 4 dimensions, and a pivotal phenomenon. The personal brand of Iranian teachers of physical education as a pivotal phenomenon is affected by four main components such as macro-environmental components, organizational components, professional and occupational components, and finally individual components. Personality, behavior, and appearance, in the individual aspect, fundamental, general and specialized categories in the professional component, internal and external organizational categories, in the organizational dimension, and finally political, economic, social and technological categories in the macro-environmental components, are the influential factors in the personal brand of Iranian teachers of physical education.

Keywords

  1.  

    1. Abedi,E. Razavi,H.,and Farzam, F.(2015). An Investigation of the Relationship between the Competence of Physical educationTeachers of Northern Khorasan Province and their organizational commitment Components. journal of Sport Management and Motor behavior, (22):49-58. (Persian)
    2. Alimohammadi, G., Jabbary, N., & Niazazari, K. (2019). Professional empowerment of teachers in the future perspective along with a model. Educational Innovations, 18(1): 7-32. (Persian).
    3. Arai, A., Ko, Y. J., & Kaplanidou, K. (2013). Athlete brand image: Scale development and model test. European Sport Management Quarterly, 13(4): 383-403.
    4. Banyte, Jurate; Stonkiene, Egle; Piligrimienė, Zaneta (2011). Selecting Celebrities in Advertising: The Case of Lithuanian Sports Celebrity in Non-sport Procuct Advertisment. Economics & Management, 86: 8180-8114.
    5. Bendisch, F., Larsen, G., & Trueman, M. (2013). Fame and fortune: a conceptual model of CEO brands. European journal of marketing. 47 No. 3/4, pp. 596-614.
    6. Clow K E, James K E, Kranenburg K E, Berry C T (2006). The Relationship of the Visual Element of an Advertisement to Service Quality Expectation and Source Credibility. Journal of Services Marketing, 1006: 404-488.
    7. Figurska, I. (1086). PERSONAL BRANDING AS AN ELEMENT OF EMPLOYEES' PROFESSIONAL DEVELOPMENT, Human Resources Management & Ergonomics, Volume X 101086, pp 33-47.
    8. Ghasemi,H. Saemiyan, F. (2018). Comparing of Self Branding and Communication Skills Between Physical Education Students and Other Students. Journal of Applied Research of Sport Management, 6(23): 43-52. (Persian) 
    9. GHanbarpour,A. Poursoltani,H.and Baay,N. (2016). The Effect of Quality of Work Life and Organizational Justice on Organizational Citizenship Behavior of Employees in Sport and Youth Offices of ILam Province.Journal of New Trends in Sport Management, 4(12): 47-56. magiran.com/p2118193
    10. Gharamaleki A. F, Professional ethics in school, Shahid Mahdavi Educational, Cultural Staring Institute, Tehran,2016
    11. GLASER, B. (1978). Theoretical sensitivity. USA, University of California,.
    12. Hasaan, A., Kerem, K., Biscaia, R., & Agyemang, K. J. (2016). Understanding the implications of athlete brand among fans. Technics Technologies Education Management, 11(1): 68-81.
    13. Hasangholipour, H., Gholipour, A., Ghazimahaleh, M. M., & Roshandel Arbatani, T. (2011). Requirements, necessities and mechanisms of knowledge commercializing in Management Schools/Faculties. Journal of Business Management, 2(4). (Persian).
    14. Karaduman, I. (2013). The effect of social media on personal branding efforts of top-level executives. Procedia-social and behavioral sciences, 99, 465-473.
    15. Khedher, M. (2019). Conceptualizing and researching personal branding effects on the employability. Journal of Brand Management, 26(2): 99-109.
    16. Liu, M. T., & Brock, J. L. (2011). Selecting a female athlete endorser in China: The effect of attractiveness, match‐up, and consumer gender difference. European Journal of Marketing. 45 No. 7/8, pp. 1214-1235
    17. Mantulenko, V. V., Yashina, E. Z., & Ashmarina, S. I. (2019, April). Personal brand of university teachers in the digital age. In International Scientific Conference “Digital Transformation of the Economy: Challenges, Trends, New Opportunities” (pp. 62-70). Springer, Cham.
    18. Mehrpour, A., Honari, H., & Kargar, G. A. (2020). Physical Education Teacher Preparation: A Comparative Study of the USA, England, Japan, Malaysia and Iran. New Trends in Sport Management, 8(30): 23-43. (Persian)
    19. Mirhossseini, F. S., Najaf, A., & Saffari, M. (2019). The Modeling of professional competence of Iranian physical education teachers. Research on ٍEducational Sport, 7(17): 17-34.(persian)
    20. Naderian jahromi M. (2012). Factors affecting the social status of physical education teachers from the perspective of high school students in Isfahan. Res Sport Manag, 1 (4):105 -121. (Persian).
    21. Naghavi, M., Hosseini, S. E., Ramezani Nexhad, R., & Keshkar, S. (2019). Designing of Personal Brand Competency Model for Professional Sports Coaches. Journal of Sport Management and Motor Behavior, 15(30): 343-360. (persian)
    22. NavidAdham, N., Shafizade H.) 2015). A Study of Social and Cultural Factors Affecting the Social Status of Teachers. Strategy. 73(23):175–94. (Persian).
    23. Nazemi, M., Azimzadeh, S. M., Talebpour, M., & Donavan, D. T. (2020). Designing a Model of Micro Factor Affecting Personal Brand Development for Professional Athletes with Grounded Theory Approach. Annals of Applied Sport Science, 8(4): 115-146. (Persian).
    24. Parmentier, M. A., Fischer, E., & Reuber, A. R. (2013). Positioning person brands in established organizational fields. Journal of the academy of marketing science, 41(3): 373-387.
    25. Razavi M. (2010). Analysis of Factors Affecting the Quality of Secondary School Physical Education Lessons from the Perspective of Sports Teachers. J Sport Manag Mot Behav, 7(14): 103 – 113. (Persian).
    26. Saiemian S. (2015). Identifying the factors affecting brand competencies in the domain Human capital. J Train Dev Hum Resour, 1(3):131–53. (Persian).
    27. Rampersad, H.K. (2009). Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand: USA, charlotte, NC
    28. Ranjbari, S. (2020). Investigating the Factors Affecting Social Status of Physical Education Teachers Using Structural Interpretative Modeling.Sport Psychology Studies, 9(31): 109-122. (Persian)

     

Research on Educational Sport
Volume 10, Issue 27 - Serial Number 27
September 2022
Pages 51-80

  • Receive Date 18 July 2021
  • Revise Date 19 August 2021
  • Accept Date 28 August 2021

Home

Publication Ethics

Submit Manuscript

News

Journal Metrics

Contact Us