پژوهش در ورزش تربیتی

شماره جاری

بر اساس شماره‌های نشریه

بر اساس نویسندگان

بر اساس موضوعات

نمایه نویسندگان

نمایه کلیدواژه ها

درباره نشریه

اهداف و چشم انداز

اعضای هیات تحریریه

داوران

بانک ها و نمایه نامه ها

پیوندهای مفید

پرسش‌های متداول

هزینه های دریافتی نشریه

شرایط و ضوابط ارسال مقاله

راهنمای نگارش مقاله

فرم ها

فرایند پذیرش مقالات

اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید پوشاک ورزشی تقلبی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استادیار مدیریت ورزشی، دانشگاه کردستان

2 دانشجوی کارشناسی‌ارشد مدیریت ورزشی، دانشگاه کردستان

چکیده

امروزه، پدیدة تقلب به‌عنوان مشکل بزرگ اقتصادی، اجتماعی و سیاسی درسراسر جهان مطرح می‌شود؛ براین‌اساس، هدف پژوهش حاضر نیز بررسی اثر آگاهی، احساسات و شدت اخلاقی بر قصد خرید برندهای تقلبی پوشاک ورزشی بود. مطالعة حاضر با روش پژوهش توصیفی - همبستگی انجام شد.دانشجویان رشتة تربیت‌بدنی دانشگاه کردستان به روش سرشماری (تعداد = 200) به‌عنوان نمونة آماری انتخاب شدند. یافته‌ها نشان داد که متغیر آگاهی اخلاقی، بر قضاوت اخلاقی (59/0)، احساسات اخلاقی (58/0) و شدت اخلاقی (90/0) اثر معناداری دارد. همچنین، متغیر احساسات اخلاقی با قضاوت اخلاقی و شدت اخلاقی و قضاوت اخلاقی با قصد خرید نیز رابطة معناداریدارند و مدل ارائه‌شده برازش مناسبی دارد. با طراحی کمپین و برنامه‌هایی برای افزایش آگاهی اخلاقی مصرف‌کنندگان، می‌توان ازطریق بیان پیامدها و آسیب‌های خرید و مصرف برندهای پوشاک ورزشی تقلبی، سطح احساسات اخلاقی و شدت اخلاقی مصرف‌کنندگان را بالا برد تا آن‌ها قضاوت اخلاقی بهتری داشته باشند و درنهایت، قصد خرید و مصرف برندهای تقلبی پوشاک ورزشی را کاهش داد.

کلیدواژه‌ها

مراجع
  1. Argent, F., 2014. Online enforcement of counterfeit luxury goods: the China problem. Global Legal Post. (Retrieved from) ⟨http://www.globallegalpost.com/bigstories/online-enforcement-of-counterfeit-luxury-goods-62665863/⟩
  2. Argent, F., 2014. Online enforcement of counterfeit luxury goods: the China problem. Global Legal Post. (Retrieved from) ⟨http://www.globallegalpost.com/bigstories/online-enforcement-of-counterfeit-luxury-goods-62665863/⟩
  3. Atesoglu, I. & Erdogan, H. H. (2009). "The Effects of Brand Imitation on Ready-Made Clothing Companies". Electronic Journal of TextileTechnologies, 3 (2), PP. 43-49.
  4. Augusto de Matos, C., Trindade Ituassu, C., & Vargas Rossi, C. A. (2007). Consumer attitudes toward counterfeits: a review and extension. Journal of Consumer Marketing, 24(1), 36-47.
  5. Bahng, Y., Kincade, D., & Yang, J. (2013). U.S. college students' apparel shopping orientation and brand/product preferences within the context of college major. Journal of Fashion Marketing and Management, 17(3), 367-384.
  6. Carlson, D. S., Kacmar, K. M., & Wadsworth, L. L. (2009). The impact of moral intensity dimensions on ethical decision-making: Assessing the relevance of orientation. Journal of Managerial Issues, 534-551.‏
  7. Chaudary, M. W. T., Ahmed, F., Gill, M. S., & Rizwan, M. (2014). The determinants of purchase intention of consumers towards counterfeit shoes in Pakistan. Journal of Public Administration and Governance, 4(3), 20-38.‏
  8. Chaudhry, P. E. (2013). Protecting your intellectual property rights. Business horizons, 2(56), 131-133.
  9. Chen, M. F., Pan, C. T., & Pan, M. C. (2009). The joint moderating impact of moral intensity and moral judgment on consumer’s use intention of pirated software. Journal of Business Ethics, 90(3), 361-373.‏
  10. Chiou, J.-S., Huang, C.-y., & Lee, H.-h. (2005). The antecedents of music piracy attitudes and intentions. Journal of Business Ethics, 57(2), 161-174.
  11. Chiu, W., & Leng, H. K. (2016). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics, 28(1), 23-36.
  12. Chiu, W., Lee, K.-Y., & Won, D. (2014). Consumer behavior toward counterfeit sporting goods. Social Behavior and Personality: an international journal, 42(4), 615-624.
  13. Clarkeburn, H. (2002). A test for ethical sensitivity in science. Journal of Moral education, 31(4), 439-453.
  14. De Hooge, I. E., Zeelenberg, M., & Breugelmans, S. M. (2007). Moral sentiments and cooperation: Differential influences of shame and guilt. Cognition and emotion, 21(5), 1025-1042.
  15. Eisend, M., & Schuchert-Güler, P. (2006). Explaining counterfeit purchases: A review and preview.
  16. Fernandes, C. (2013). Analysis of counterfeit fashion purchase behaviour in UAE. Journal of Fashion Marketing and Management: An International Journal, 17(1), 85-97.
  17. Greene, J., & Haidt, J. (2002). How (and where) does moral judgment work? Trends in cognitive sciences, 6(12), 517-523.
  18. Gregory, B. T., Armenakis, A. A., Moates, K. N., Albritton, M. D., & Harris, S. G. (2007). Achieving scientific rigor in organizational diagnosis: An application of the diagnostic funnel. Consulting Psychology Journal: Practice and Research, 59(2), 79.
  19. Ha, S., & Lennon, S. J. (2006). Purchase intent for fashion counterfeit products: Ethical ideologies, ethical judgments, and perceived risks. Clothing and Textiles Research Journal, 24(4), 297-315.
  20. Haidt, J. (2003). The moral emotions. Handbook of affective sciences, 11, 852-870.
  21. Hamelin, N., Nwankwo, S., & El Hadouchi, R. (2013). ‘Faking brands’: consumer responses to counterfeiting. Journal of Consumer Behaviour, 12(3), 159-170.
  22. Hilton, B., Choi, C. J., & Chen, S. (2004). The ethics of counterfeiting in the fashion industry: Quality, credence and profit issues. Journal of Business Ethics, 55(4), 343-352.
  23. Hoon Ang, S., Sim Cheng, P., Lim, E. A., & Kuan Tambyah, S. (2001). Spot the difference: consumer responses towards counterfeits. Journal of Consumer Marketing, 18(3), 219-235.
  24. Ishida, C., Chang, W., & Taylor, S. (2016). Moral intensity, moral awareness and ethical predispositions: The case of insurance fraud. Journal of Financial Services Marketing, 21(1), 4-18.
  25. Jirotmontree, A. (2013). Business ethics and counterfeit purchase intention: A comparative study on Thais and Singaporeans. Journal of International Consumer Marketing, 25(4), 281-288.
  26. Jones, T. M. (1991). Ethical decision making by individuals in organizations: An issue-contingent model. Academy of management review, 16(2), 366-395.
  27. Jordan, J. (2007). Taking the first step toward a moral action: A review of moral sensitivity measurement across domains. The Journal of Genetic Psychology, 168(3), 323-359.
  28. Kim, H., & Karpova, E. (2010). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textiles Research Journal, 28(2), 79-94.
  29. Kim, J.-E. (2009). The Influence of Moral Emotions in Young Adults moral Decision Making: a Cross-Cultural Examination. University of Minnsota.  
  30. Kim, J.-E., & Johnson, K. K. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics, 112(1), 79-90.
  31. Kim, J.-E., & KP Johnson, K. (2014). Shame or pride? The moderating role of self-construal on moral judgments concerning fashion counterfeits. European Journal of marketing, 48(7/8), 1431-1450.
  32. Kim, J.-E., Cho, H. J., & Johnson, K. K. (2009). Influence of moral affect, judgment, and intensity on decision making concerning counterfeit, gray-market, and imitation products. Clothing and Textiles Research Journal, 27(3), 211-226.
  33. Kos Koklic, M., & Vida, I. (2016). Interplay of the drivers and deterrents of leisure counterfeit purchase intentions. Journal of Business Economics and Management, 17(6), 916-929.‏
  34. Lincoln, S. H., & Holmes, E. K. (2011). Ethical decision making: A process influenced by moral intensity. Journal of Healthcare, Science and the Humanities, 1(1), 55-69.
  35. Maldonado, C. &Hume, E. C. (2005). Attitudes Toward Counterfeit Products: An Ethical Perspective. Journal of Legal, Ethical and Regulatory Issues, 8(2), 105-117.
  36. Marticotte, F., & Arcand, M. (2017). Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand. Journal of Business Research. ‏

 

  1. Martinez, L. F., Martinez, L. F., Jaeger, D. S., & Jaeger, D. S. (2016). Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions. Journal of Consumer Marketing, 33(3), 213-223.
  2. May, D. R., & Pauli, K. P. (2002). The role of moral intensity in ethical decision making: A review and investigation of moral recognition, evaluation, and intention. Business & Society, 41(1), 84-117.‏
  3. Michaelidou, N., & Christodoulides, G. (2011). Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management, 27(9-10), 976-991.
  4. Monin, B., Pizarro, D. A., & Beer, J. S. (2007). Deciding versus reacting: Conceptions of moral judgment and the reason-affect debate. Review of General Psychology, 11(2), 99.
  5. Moores, T. T., & Chang, J. C.-J. (2006). Ethical decision making in software piracy: Initial development and test of a four-component model. Mis Quarterly, 167-180.
  6. Morris, S. A., & McDonald, R. A. (2013). The role of moral intensity in moral judgments: An empirical investigation. In Citation Classics from the Journal of Business Ethics (pp. 463-479). Springer Netherlands.‏
  7. Nazari, M. A. Khorasani Taraqi, H.(2014) Determinants of purchasing counterfeit luxury brands(Case Study in Tehran). Business Management. 2: 61- 83.(Persian).
  8. Penz, E., & Stottinger, B. (2005). Forget the Areal@ Thingbtake the Copy! an Explanatory Model For the Volitional Purchase of Counterfeit Products. NA-Advances in Consumer Research Volume 32.
  9. Perez, M. E., Castaño, R., & Quintanilla, C. (2010). Constructing identity through the consumption of counterfeit luxury goods. Qualitative Market Research: An International Journal, 13(3), 219-235.
  10. Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), 3-15.
  11. Refuel Agency (2015). What makes college consumers so valuable to marketers? Retrieved from http://www.refuelagency.com/expertise/college-marketing.
  12. Sharma, P., & Chan, R. Y. (2016). Demystifying deliberate counterfeit purchase behaviour: Towards a unified conceptual framework. Marketing Intelligence & Planning, 34(3), 318-335.
  13. Staake, T., Thiesse, F., & Fleisch, E. (2009). The emergence of counterfeit trade: a literature review. European Journal of marketing, 43(3/4), 320-349.
  14. Sweeney, B., & Costello, F. (2009). Moral intensity and ethical decision-making: An empirical examination of undergraduate accounting and business students. Accounting Education, 18(1), 75-97.‏
  15. Tan, B. (2002). Understanding consumer ethical decision making with respect to purchase of pirated software. Journal of Consumer Marketing, 19(2), 96-111.
  16. Tang, F., Tian, V.-I., & Zaichkowsky, J. (2014). Understanding counterfeit consumption. Asia Pacific Journal of Marketing and Logistics, 26(1), 4-20.
  17. Umar, B. 2015. Fight Against Counterfeit Sports Products Grows as Business Booms. The Street [Online]. [Accessed 13 February 2015].
  18. Vitell, S. J., Paolillo, J. G., & Singh, J. J. (2006). The role of money and religiosity in determining consumers’ ethical beliefs. Journal of business ethics, 64(2), 117-124.‏
  19. Wagner, S. C., & Sanders, G. L. (2001). Considerations in ethical decision-making and software piracy. Journal of Business Ethics, 29(1), 161-167.
  20. Wilcox, K., Kim, H. M., & Sen, S. (2009). Why do consumers buy counterfeit luxury brands? Journal of marketing research, 46(2), 247-259.
  21. Yoh, T., Chen, H. Y., & Jang, I. (2016). Utilitarian and Hedonic Consumption Values on American College Students’ Athletic Footwear Purchase Intention. International Journal of Academic Research in Business and Social Sciences, 6(12), 307-320. ‏
  22. Zampetakis, L. (2014). The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy. Marketing Intelligence & Planning, 32(1), 21-40.
پژوهش در ورزش تربیتی
دوره 6، شماره 15
پاییز و زمستان 1397
آذر 1397
صفحه 201-222
فایل ها
سابقه مقاله
  • تاریخ دریافت: 09 خرداد 1396
  • تاریخ بازنگری: 16 شهریور 1396
  • تاریخ پذیرش: 27 شهریور 1396
هم رسانی
ارجاع به این مقاله
آمار